Over the past few years, mobile apps have become an integral part of many businesses across the world in different ways. Some of the most successful companies and brands around the globe have their own mobile apps to build product enhancement, customer services, mobile marketing and customer data collection. According to recent research, it is estimated that by 2020 there would be 6.1 billion smartphone users. Such an increase in smartphone users only means that more businesses will consider creating their own mobile apps. As a business owner, you cannot afford to miss out on this growing market segment.
There is no denying that the world has gone mobile, you need to embrace this change and the possibilities that it has brought with it and use it to your advantage. There is no better way to do that than to have your own mobile app. This will not only help your business gain a competitive edge over others, but it will also add to the credibility of the brand.
Mobile apps serve many functions providing general information, booking forms, prices, search features, news feed and much more. One of the biggest benefits a mobile app can offer is the ability to deliver information to your customers, including sales and promotion is right at their fingertips. Through push notifications, you can also remind customers about your services and products.
It almost goes without saying that people are obsessed with social media, so being a part of their obsession is a great idea. Integrating social features such as likes, comments and in-app messaging can help improve your business’ engagement figures. People spend a lot of time on social media, so by providing them with an application that integrates social media features, it increases the time they spend on your app. In this way, users are able to review, share and discuss products.
Mobile apps let business owners set up tailored preferences, specifying which users can be served with customised content. Apps also help track and observe user engagement which is used to offer custom recommendations and updates to users. Additionally, apps also help identify the location of the users in real time, so that they can be provided with location specific content. All this helps to improve the conversation rate as well.
Getting into a partnership with other similar companies can help smaller businesses ride on their success, thereby bringing more customers for you. Make a list of local companies and team up with them to form a sort of mobile ad exchange program. This would be beneficial for both companies leading to mutual benefits and increased profits.
Leading businessman Stephen Blignaut, says that mobile app development has made sales easier than ever. An entrepreneur from Australia, he has diverse business interests from importing and distributing anti-ageing equipment, to stock market education, developing mobile applications and daily deal websites. He also says that mobile apps have changed the way businesses sell products and services. It has changed the way customers view and analyse a product before purchasing, giving them more options than ever before to make informed buying decisions.
In the end, it is important that business owners provide their clients with an app tailored to their specific needs and focusing on delivering the information they are looking for. After all it is well recognised that quality service is one of the best practices to retain and increase sales.